Yoram, one of Israel’s most prominent video commercial directors, began his career as a senior copywriter and then executive creative director, working for some of the country’s biggest creative agencies and leading brands. Then, after winning all of the industry’s most coveted awards, he understood the only way to stop giving hell to directors, is to direct himself.  Displaying a fresh appproach, within a short space of time, Yoram rose to the top of the Israeli scene and became renowned for his skillful command of the humorous genre, and his signature style polished capture of fast-paced, action-packed automobile commercials.

But Yoram has more than one string to his bow, besides his directing skills, he is an MA Student in Culture Studies (Tel Aviv University), part owner of successful restaurants in London, and proud author of 5 children books and a novel called “Haze”.